Prediction: Apple’s New iPhone 5C Will Succeed In A New Market
>By James Lenhart
The new iPhone 5C and iPhone 5S from Apple will tell you a lot about the company’s future and position in the mobile market. For the first time in history, Apple will release the same phone in China as in the U.S. on the same day. There are 700 million phone users in China alone, which funny enough, equates to the total of iPhones sold currently. Phones in China aren’t cheap, and Apple has had a difficult time getting Chinese consumers to buy their products at such a premium. The iPhone 5C positions itself to be an affordable, powerful, and attractive version of an iPhone 5 in a plastic shell. However, the price is quite higher than other popular Chinese phones.
Back in the states, there hasn’t been a great reason to upgrade from the 4 or 4S other than the larger screen sported on the 5. Most business people won’t care for the iPhone 5C due to the bright nature of the device. It doesn’t blend well with your suit jacket and tie — unless that’s your thing of course. For the masses, having an iPhone just got easier to obtain. On the other side, your only choice is to cough up the extra $100 and get a bad ass iPhone with the finger print scanner of course.
So why does this make the iPhone 5C successful?
Because you finally have choice. Choose a phone still made of high quality parts, but one that doesn’t break the bank and that’s super bright. Perfect for parents and people who just like dropping LSD. You are getting so much phone for $100, and with the 5S you can say the same. There is finally a major differentiator between the two models — price and style. Pick yours.