>By Christopher Weaver
Many people are in fear that this means Google is now planning to create some diabolical dossier containing all of your most intimate habits. You should definitely know that in actuality, no additional information is being collected than has previously been done. Users who are still concerned should remember — you can always chat “off the record” in Gmail or browse in “incognito mode” while browsing in Chrome to avoid personal information from being recorded.
So if not much is changing in regards to what personal information is being tracked than what’s so scary? Well keep in mind there’s always a financially driven reason for companies to make changes. This allows Google a better opportunity to target specific ads to you, making you more valuable to them — with no option for you to even opt out. This isn’t necessarily a bad thing either, with better ads users are more likely to find ones that are relevant. This is how Google products remain free, so we should all keep our eyes open to that simple fact. Also, with all data theoretically “stored” in one location, it makes for a single point of entry into all of a user’s data in the event of some hackage.