AT&T Introduces New Pricing Strategy for Data Plans
By Christopher Weaver

AT&T has just announced their new pricing strategy to deal with ever rising data consumption. They will be increasing the limit on each of their data plans and increasing the cost of each plan by $5 regardless of your selection. If you’re already an AT&T customer, don’t fret because you’ll have the option of keeping your existing plan — though the new one’s actually give you more bang for your buck. Start considering these choices now because as of Sunday, January 22 this will go into effect.

Here’s a breakdown of what new customers (or those looking to upgrade) are going to pay:

  • AT&T Data Plus 300MB: $20 for 300MB
  • AT&T Data Pro 3GB: $30 for 3GB
  • AT&T Data Pro 5GB: $50 for 5GB, with mobile hotspot / tethering

This is in comparison to the “old” plans that are as follows:

  • 200MB/month for $15
  • 2GB/month for $25
  • 4GB/month with tethering for $45

As you can see, it’s not bad. Yes you’ll pay more, but you’ll also get more. This puts their pricing on par with some of Verizon’s offerings, but with a higher data limit. This still doesn’t compare with Sprint’s unlimited plan, so if you’re getting a new device make sure you consider them as an option.

Tablet owners will also have access to the two larger data plans as well as the old 250MB plan:

  • 250MB/month for $14.99
  • AT&T DataConnect 3GB: $30 for 3GB
  • AT&T DataConnect 5GB: $50 for 5GB


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