Dish Network and Blockbuster to Unveil Streaming Service Today
>By James Lenhart
Back in April the ruling was final that Dish network would purchase Blockbuster for around $320 million with $228 million being in cash. The company was serious about taking over Blockbuster’s online movie rentals, but until now has made no announcement on what they plan to do.
Today, at 1:00 PM ET Dish will most likely announce a new streaming service with a conference title “a stream come true”. Blockbuster already had it’s foot in the streaming business before, but lacked the amount of titles Netflix has.
Hollywood doesn’t like the all-you-can-eat deals — they never have and never will. If Dish and BB are smart they will launch something that either costs significantly less, or charge a higher cost to offer more premium content like a partnership with Starz, which is a deal Netflix is losing at the beginning of 2012.
However it’s done we know this comes hot off the heels of the Qwikster and Netflix separation, so perhaps they’ve got something compelling. Currently, the service offered by Dish and BB called “Total Access” is still operational making it hard to say what the company has up it’s sleeve. I guess we’ll know soon enough.