Google started this years I/O conference with an announcement about a service called ‘Music Beta by Google’. This new service will allow people to to upload their own music to the cloud, and stream it anywhere. Compatibility will not be an issue on Android phones, but iOS users will more than likely be left in the cold.
Amazon has recently launched a service that allows you to store your music files in the cloud. They also allow you to purchase licensed audio files at similar prices of iTunes, but with very minimal restrictions. Music Beta by Google will not directly compete with Amazon, but will share many similarities.
There was a time when Google would have been the first company to launch something like this, but we feel the company is trying other strategies besides retail. Simply put, when you offer more services on your popular products you can increase your user-base. Which in Google’s case is good, because more users means more money from ad-revenue.
The main focus is that Google is not setting up any deals with record labels at this time, and is launching this service so that users can upload their own tracks to the cloud. Google will lock down the ability to download these files from their apps, or site in an effort to reduce piracy.
A lot of people look at Google differently and don’t see the need to buy music from a search company and would rather purchase music from Apple, or Amazon. Google has actually beat iTunes in the race for the cloud, but thats like comparing a dog to a cat.
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